Theresa DeGroote brings an extensive background in the network security and ad-tech markets.
Greenwood Village, Colorado – – zvelo, a leading provider of contextual categorization and malicious detection services that are used to generate a wide range of data sets about websites, web content, text, unstructured data and more, has announced the hiring of Theresa DeGroote as Director of Marketing.
DeGroote will be responsible for building awareness of zvelo, as well as driving messaging, communications and demand for the company’s solutions.
“We are excited about the impact Theresa will make in leading our marketing activities,” stated Jeff Finn, CEO of zvelo. “Her extensive background in network security and deep understanding of the ad-tech market will help propel our brand to new heights.”
DeGroote has held senior marketing positions at TruEffect, a first party ad serving & media solutions company; Pax8, a cloud startup; and McAfee. She has an MBA, International Business, from St. Mary’s College of California and a B.A., Political Science, from CU Denver.
About zvelo, Inc.
zvelo is a leading “Data as a Service” provider whose contextual categorization and malicious website and ad fraud detection services are used to generated a wide range of data sets, attributes and other signals including language, category values (including IAB taxonomies), named entities/sentiment, ad fraud, malicious and more for URLs, the Deep Web and unstructured data. These data sets can be accessed through a simple, straightforward SDK and API for integration with applications in the online advertising, data analytics, network security and endpoint security, and other use cases where contextual categorization accuracy, responsiveness, coverage, malicious detection, high performance throughput and scalability are required.