Recent studies show the next generation of advertising, focused on contextual intelligence, is poised to eclipse behavioral targeting. Contextual intelligence allows advertisers to combine the relevancy of contextual targeting with key first-party data to serve the right digital ad, to the right person, at a time/place which is relevant to the other information being consumed — maximizing the opportunity for engagement and memorability.
The crippled Ad Tech industry must reinvent its paradigms to accommodate a more balanced approach between protection and reach in order to survive.
On April 22nd, 2015, zvelo Chief Security Scientist, Mark Ryan Talabis presented a five minute video on buying low cost Internet traffic to replicate ad fraud. First he set up a honeypot site; then he shopped some blackhat traffic vendors and tested 10 providers in his experiment. He found that the lowest cost traffic was…
What happens when you offer up money to anyone who can drive traffic to your website? Hackers, scammers, spammers and fraudsters come to your aid. That’s the case with online movie site zml.com, which offers 30% of each sale and 5% of rebills paid via anonymous means to anyone who refers paying customers to the site.