On April 22nd, 2015, zvelo Chief Security Scientist, Mark Ryan Talabis presented a five minute video on buying low cost Internet traffic to replicate ad fraud. First he set up a honeypot site; then he shopped some blackhat traffic vendors and tested 10 providers in his experiment. He found that the lowest cost traffic was driven mostly by bots; the slightly higher priced traffic was driven by pop-unders, pop-ups and frames. He concluded that you could get away with buying internet traffic if your advertiser doesn’t audit the traffic and doesn’t know what to look for. Watch the presentation yourself
Making the Internet Safer and More Secure. zvelo provides industry-leading cyber threat intelligence and URL classification data services. zvelo’s proprietary AI-based threat detection and categorization technologies, combines curated domains, threat and other data feeds, with the clickstream traffic from its global partner network of 600+ million users and endpoints to provide unmatched visibility, coverage, reach and accuracy. zvelo powers applications and solutions for the world's leading providers of web filtering, endpoint security, brand safety and contextual targeting, cyber threat intelligence and analysis, and more.