On April 22nd, 2015, zvelo Chief Security Scientist, Mark Ryan Talabis presented a five minute video on buying low cost Internet traffic to replicate ad fraud. First he set up a honeypot site; then he shopped some blackhat traffic vendors and tested 10 providers in his experiment. He found that the lowest cost traffic was driven mostly by bots; the slightly higher priced traffic was driven by pop-unders, pop-ups and frames. He concluded that you could get away with buying internet traffic if your advertiser doesn’t audit the traffic and doesn’t know what to look for. Watch the presentation yourself
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