Bot traffic is any non-human traffic which visits a website. Good bots include search engine bots, monitoring bots, SEO crawlers, etc. Bad bots can damage websites and include web scrapers, spam bots, DDoS networks, vulnerability scanners, etc.
In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers.
This week, the Denver area-based firm announced a complementary service, which it says is the first to detect non-human traffic on a specific page, rather than at the site level.
It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone will cost $7.2 billion in 2016. But how much of this fraudulent traffic is…