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Tag Archives: Digital Advertising

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MarketingLand: zvelo’s Bot Detection Offers Page-Level Insights

Ad Tech & Brand SafetyBy zveloMay 5, 2017

In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers.
This week, the Denver area-based firm announced a complementary service, which it says is the first to detect non-human traffic on a specific page, rather than at the site level.

An experiment in buying Internet traffic – video

Ad Tech & Brand SafetyBy zveloSeptember 8, 2015

An Experiment in Buying Internet Traffic zvelo Chief Security Scientist, Mark Ryan Talabis, wanted to see if he could buy Internet traffic and if so, would the traffic actually be human generated or would it be driven by bots or of low quality. He performed an experiment by setting up a honeypot site (essentially a…

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