zvelo Chief Security Scientist, Mark Ryan Talabis, wanted to see if he could buy Internet traffic and if so, would the traffic actually be human generated or would it be driven by bots or of low quality. He performed an experiment by setting up a honeypot site (essentially a traffic trap), buying inbound traffic from 10 different providers and examining the inbound traffic. What he learned may or may not be surprising – the old adage “you get what you pay for” is true. Nevertheless this could be depressing if you are a publisher buying traffic to supplement inventory, or if you are the advertiser paying for the traffic on a CPM basis.
Making the Internet Safer and More Secure. zvelo provides industry-leading cyber threat intelligence and URL classification data services. zvelo’s proprietary AI-based threat detection and categorization technologies, combines curated domains, threat and other data feeds, with the clickstream traffic from its global partner network of 1 billion users and endpoints to provide unmatched visibility, coverage, reach and accuracy. zvelo powers applications and solutions for the world's leading providers of web filtering, endpoint detection and response (EDR), extended detection and response (XDR), Secure Access Service Edge (SASE), brand safety and contextual targeting, cyber threat intelligence platforms, threat analysis, and more.