Tag Archives: PII

You are here:

Home
Entries tagged with "PII"

The Impact of GDPR and Data Privacy on Audience-Based Advertising

Ad Tech & Brand Safety, Internet Safety & Privacy, Mobile & Subscriber AnalyticsBy zvelo March 28, 2019

In this blog, we’ll explore the major impacts data regulation is having on audience-based marketing tactics, as well as how advertising strategies are evolving to maximize accuracy and ROI in reaction to limitations brought about by GDPR.

The Other Winner of the EU ePrivacy Regulation – Contextual Targeting

Ad Tech & Brand Safety, Internet Safety & Privacy, URL DatabaseBy zvelo November 1, 2017

Recently, Digiday published an article about the “winners and losers” of the new EU ePrivacy law. As suspected, behavioral targeting is a clear loser due to its reliance on cookie-based targeting. The only winners mentioned seemed to be those outside of the realm of digital advertising.