What is 5G? In this blog, we explore 5G technology, device and network traffic growth expectations, hardware and infrastructure costs, and more.
Advanced data services for mobile service providers and subscriber analytics. The data-as-a-service model offers OEMs and companies a way to access data safely. Data analytics helps enterprises and business make effective decisions and support customer needs through analysis of user behavior. It also supports contextual targeting for mobile device advertising.
In this blog, we’ll explore the major impacts data regulation is having on audience-based marketing tactics, as well as how advertising strategies are evolving to maximize accuracy and ROI in reaction to limitations brought about by GDPR.
We’re only just beginning to understand how mass data surveillance systems and data privacy impacts us. Will GDPR-like regulation come to the U.S. in 2019? It will require time to craft legislation, achieve some level of adoption, and put it up for a vote—but what’s next?
A growing social networking company required a highly granular and accurate website categorization feed to track, analyze, group user interests and behavior at scale in order to provide anonymous user-specific curated feed results and connections.Details
Earlier this week, over 14 million Verizon customers had sensitive user data associated with their Verizon accounts released into the wild. A third-party vendor had stored the database on an improperly secured cloud server. While this unsecured server was located in the Amazon Web Services (AWS) cloud, the data breach was determined to be a result of human error on the contractor’s part, not any inherent security vulnerability in the AWS cloud.Details
zvelo, the leading provider of website and device categorization, today announced the launch of zveloDP – an open, scalable, Data as a Service (“Daas”) platform which provides access to page-level, traffic and device categorization (including malicious and profiling) datasets through easy-to-implement APIs.
As a media buyer previously, I was always frustrated with the lack of tracking on iOS in mobile inventory. However, it was possible to track performance on Android and as Android’s market share grew, so did the conversions attributed to mobile display. Mobile apps, however, were another story altogether – as a performance shop, I…
The prospect, a leading provider of big data analytics solutions, had identified a need to capture, curate, categorize and visualize the massive amounts of web usage data sets stemming from mobile service providers…Details