Contextual Targeting Makes a Comeback
Positioned to be the future of Ad Tech, Contextual Targeting is making a strong comeback as global privacy laws become increasingly restrictive and tech giants shift browser technology to maximize user privacy.
More Relevancy for Ad Targeting with Greater Granularity
zvelo once offered 53 categories that were used to classify content on websites about Businesses & Services, Politics & Law, Portal Sites and others. This was later raised to 141 categories to help cover even more topics. The latest version boasts nearly 500 categories, making it one of the most granular categorization sets in the industry. We’ve managed to upgrade our categorization systems to better serve the needs of our existing and future technology partners and following is one example why this matters.