Positioned to be the future of Ad Tech, Contextual Targeting is making a strong comeback as global privacy laws become increasingly restrictive and tech giants shift browser technology to maximize user privacy.
Over many years or testing, trial and error, zvelo ultimately determined that a human-machine “hybrid” approach to classification produced the best outcomes. The Human element provided the verifications necessary for the highest levels of accuracy, while machines (ie. AI/ML models and calculations) provided the scaling necessary to deal with the incredible volumes of new URLs and content being published at an increasing rate.
Since the release of BIND 9 in 2010, RPZ has proven a powerful technology for security and network management—allowing organizations to implement an additional DNS configuration layer. In fact, BIND is the most widely used Domain Name System software on the internet—making RPZ configuration options like integrating commercial feeds, blocklists, and URL databases like zveloDB™ all the more attractive. So let’s take a moment to revisit the advantages of RPZ.
Over the past decade, the use of “clickbait” ads has become the norm in order to entice viewers to click on the ad and drive traffic to a publisher. Web surfers have grown accustomed to seeing the same types of clickbait ads and sponsored stories like the ones shown below with sensational headlines about curing cancer, stopping aging, improving your sex life and more.
For the average web surfer, the URL bar provides a magical portal to the interwebz where anything that can be thought of can be entered—revealing the treasures of the internet at the stroke of ‘enter’. For the rest of us, we know it gets much more complicated than that as we slip down the rabbit hole and into OSI, DNS, TLS, HTTPS, subdomains…
eSoft, Inc., a leading vendor of integrated Internet security and content management solutions, announced today that it is offering its award-winning network security technologies and databases to Original Equipment Manufacturers (OEMs) for product integration.Details