For the average web surfer, the URL bar provides a magical portal to the interwebz where anything that can be thought of can be entered—revealing the treasures of the internet at the stroke of ‘enter’. For the rest of us, we know it gets much more complicated than that as we slip down the rabbit hole and into OSI, DNS, TLS, HTTPS, subdomains…
Content categorization is a way to classify web content so it can be assigned to an appropriate category like news, blogs, shopping, etc.
While both can be harmful, dangerous, or threaten the safety of online users, there are very clear distinctions between Malicious vs Objectionable content. Understand how zvelo differentiates between them.
OEMs receive notification that the RuleSpace URL database is going end of life (EoL) leaving security partners scrambling to find a RuleSpace alternative.Details
Positioned to be the future of Ad Tech, Contextual Targeting is making a strong comeback as global privacy laws become increasingly restrictive and tech giants shift browser technology to maximize user privacy.
Over many years or testing, trial and error, zvelo ultimately determined that a human-machine “hybrid” approach to classification produced the best outcomes. The Human element provided the verifications necessary for the highest levels of accuracy, while machines (ie. AI/ML models and calculations) provided the scaling necessary to deal with the incredible volumes of new URLs and content being published at an increasing rate.
Since the release of BIND 9 in 2010, RPZ has proven a powerful technology for security and network management—allowing organizations to implement an additional DNS configuration layer. In fact, BIND is the most widely used Domain Name System software on the internet—making RPZ configuration options like integrating commercial feeds, blocklists, and URL databases like zveloDB™ all the more attractive. So let’s take a moment to revisit the advantages of RPZ.
Over the past decade, the use of “clickbait” ads has become the norm in order to entice viewers to click on the ad and drive traffic to a publisher. Web surfers have grown accustomed to seeing the same types of clickbait ads and sponsored stories like the ones shown below with sensational headlines about curing cancer, stopping aging, improving your sex life and more.
zveloDP™ Content Dataset Supports Page-level Granularity with nearly 500 Categories in Dozens of Languages Today zvelo announced the delivery of the enhanced Content dataset on the zveloDP. The enhancements of the Content dataset extends zvelo’s market leadership position established over the past decade of the most accurate and broadest coverage content categorization offering available. The…
How a competitive business intelligence platform provider for online advertising licensed zvelo’s contextual categorization engine to yield data sets from web pages used or ads including language, categories, and more, to enrich their offering.Details
How does zvelo provide the most accurate content categorization service and the best URL database available? The approach is two-fold and while a substantial chunk of the workload is handled by zvelo’s line-up of machine learning and artificial intelligence-based categorization processes and systems, the quality assurance and other daily efforts put forth by its human Web Analysts can never be discounted.