Category mappings provide flexibility and customization of URL categorization data—delivering advanced control for web filtering, parental controls, brand safety, ad fraud prevention, as well as other applications digital advertising, and more…
A recent IAB Report shows $8.2B a year was lost to online fraud and malware in the digital advertising industry alone. This illustrates the importance…
The URL checker found on the zvelo.com homepage, previously known as the “Test-a-site” tool, serves to demo various contextual categorizations about URLs that can be derived by licensing zvelo contextual categorization and malicious website detection services. When queried, the URL checker yields a sample of data sets stored within the zvelo URL database, via…
Ad fraud continues to plague the online advertising industry and advertiser trust in automated ad-serving technologies continues to dwindle. It’s not just traditional display advertising that’s susceptible. Digital video and mobile advertising are seeing their fair share of bot (non-human) generated impressions and clicks as well. zvelo has recently become an Associate Member of the Interactive Advertising Bureau (IAB) to help mold industry best practices to combat ad fraud.