zvelo Joins IAB to aid in fight against ad fraud
In late 2013, the IAB took note of the ad fraud dilemma and released a guide for digital media buyers, publishers, and ad networks to help reduce the risk of exposure to ad fraud. Since then, the IAB has developed taxonomy to help the digital advertising ecosystem ramp up defenses against this growing problem. In 2014, zvelo joined the IAB.
One of the first IAB member-only committees that zvelo will partake in will dive into the language of ad fraud and how best to implement the IAB’s taxonomy to build a trustworthy supply chain. Other challenges to be addressed include understanding the scope of protection desired from and offered by anti-fraud technologies, since the IAB claims there is no consistent nomenclature.
About the IAB
The Interactive Advertising Bureau , founded in 1996 and headquartered in New York City, is comprised of over 600 leading media and technology companies behind an estimated 86% of online advertising in the United States. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising and also works with its member companies to evaluate and recommend standards and best practices in addition to fielding critical research.
What is an IAB Associate Member?
An Associate Member is any company that provides support of the sale of interactive advertising inventory.