zvelo Joins IAB to aid in fight against ad fraud

Ad fraud continues to plague the online advertising industry and advertiser trust in automated ad-serving technologies continues to dwindle. It’s not just traditional display advertising that’s susceptible. Digital video and mobile advertising are seeing their fair share of bot (non-human) generated impressions and clicks as well. zvelo has recently become an Associate Member of the Interactive Advertising Bureau (IAB) to help mold industry best practices to combat ad fraud.