MarTechExec Announces the “50 Women You Need To Know In MarTech”
Publication Date: January 4, 2018
Full Article: Available Here
Starting off 2018, MarTechExec releases a distinguished list of “50 Women You Need To Know in MarTech”. zvelo is proud to recognize Alayne Wilinsky, Senior Product Manager, for her contributions to the industry and spot on this distinguished list. Alayne’s ongoing achievements and leadership in the development of zvelo’s web categorization, ad tech, and IoT security solutions help customers eliminate ad fraud, preserve brand safety, and build a more secure infrastructure for data solutions and applications.
The following excerpts have been taken from martechexec.com published on January 4, 2018.
“Technology that can provide greater visibility and control over digital ad locations and click quality has become must-have capabilities for marketers,” said Jeff Finn, CEO, zvelo. “In Alayne, MarTechExec found an exceptional innovator whose contributions to critical issues around brand safety and anti-fraud technologies have meaningfully impacted today’s MarTech landscape. We continue to be proud of her work for our company and for the industry at large.”
To ensure the quality of inventory that ad buyers are paying for, Wilinsky has led the development of zvelo’s comprehensive ad fraud and brand safety solutions. On the ad fraud front, these include zvelo’s popular Bot Detection Service, Invalid Traffic Dataset, and Comprehensive Page-Level Traffic Dataset – each designed to provide marketers with visibility into their ad traffic and placements.
Read the full press release at https://martechexec.com/article/50-women-need-know-martech-2018.html
Read more from Alayne here: https://martechexec.com/article/alayne-wilinsky-martech50women.html
zvelo is a leading provider of categorization and malicious detection services for web content, traffic and connected devices. Our mission is to make the internet safer and more secure.
zvelo combines advanced artificial intelligence-based contextual categorizations with sophisticated malicious detection capabilities to provide a wide range of data services that our customers integrate for web filtering, IoT and endpoint security, brand safety and fraud prevention solutions.
Learn more about zvelo’s Ad Tech solutions and how monitoring, comprehensive insights, and actionable data can help you improve ad effectiveness. Or try our web categorization tool, zveloLIVE, for yourself.