Over the past decade, the use of “clickbait” ads has become the norm in order to entice viewers to click on the ad and drive traffic to a publisher. Web surfers have grown accustomed to seeing the same types of clickbait ads and sponsored stories like the ones shown below with sensational headlines about curing cancer, stopping aging, improving your sex life and more.
Given the dynamic nature of the majority of today’s websites, categorization at the full path URL versus the base domain is superior and now required. Parts of a website include the top-level domain (.com, .org, etc.), the base domain (example.com), sub-domain (subdomain.example.com) or sub-path (example.com/page). When categorizing content, it is highly important to recognize exactly what is being classified within a website because content can differ dramatically across full path URLs.