How To Use Curated Marketplaces To Ensure Brand Safety

Using curated marketplaces to ensure brand safety in digital ad buys by Jeff Finn, CEO of zvelo When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been talking about digital ad placements purchased programmatically. *****The following…

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In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…

For customers purchasing Internet of Things (IoT) devices – a group that either includes or will include just about every one of us soon enough – it’s easy to get excited about the idea of smart light bulbs, speakers, thermostats, power outlets, and a host of other convenient, connected hardware the market offers. The chief selling point of most IoT devices is their functionality and simplicity, enabling us to control or track everything in our lives with our voices or our phones.

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