Marketing Tech features “Using curated marketplaces to ensure brand safety in digital ad buys” by Jeff Finn, CEO of zvelo

Using curated marketplaces to ensure brand safety in digital ad buys by Jeff Finn, CEO of zvelo When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been talking about digital ad placements purchased programmatically. *****The following…

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In ExchangeWire: The Brand Safety Fix Has to Start with Brands Themselves: Q&A with Jeff Finn, CEO of zvelo

*****The following article, by Lindsay Rowntree, appears as an online article in the News section on ExchangeWire’s web site and was originally published on April 20, 2017. Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and is it technically a ‘fixable’ issue? ExchangeWire speak…

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“Brand safety needs to not be seen as an add-on, but a default to align to the expectations of advertisers,” says zvelo CEO, Jeff Finn in CMO Innovation.

*****The following article, by Winston Thomas, appears as an online article on CMO Innovation’s web site and was originally published on April 19, 2017. CMOs Need to Own Up to YouTube Ad Debacle by Winston Thomas, CMO Innovation The YouTube ad placement problem, where ads were placed along improper content, got the ad community riled up.…

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In Brand Quarterly, Jeff Finn, CEO of zvelo declares that the recent attention on ad placements should be a wake-up call for all brands

*****The following article, by Jeff Finn, appears within the Brand Management and Digital Marketing section of Brand Quarterly’s web site and was originally published on April 11, 2017. In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from appearing alongside terrorist and hate group content, what’s…

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In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…

*****The following article, by Jeff Finn, appears within the Featured News section of The Stack’s web site and was originally published on March 22, 2017. For customers purchasing Internet of Things (IoT) devices – a group that either includes or will include just about every one of us soon enough – it’s easy to get excited about the…

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“Why Aren’t IoT Manufacturers Doing More to Prevent Botnet Attacks?” IoT Evolution Magazine Feature News by Jeff Finn, special guest

*****The following article, by Jeff Finn, appears within the Featured News section of IoT Evolution Magazine’s web site and was originally published on February 23, 2017. Malicious hackers seeking out unsecured devices to add to their botnet armies is not new, but the Internet of Things (IoT) revolution is making their jobs all too easy. According…

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