Today, YouAppi and zvelo have officially announced a partnership to combat ad fraud and prevent fraudulent bot traffic on the YouAppi 360 Platform.Details
SpotX Announces Support for IAB’s ads.txt to Verify Seller Credentials Leverages zvelo for anti-fraud monitoring as a key authentication vendor to offer transparency and inventory assurance for buyers. Video ad serving platform SpotX has been aggressively taking steps to ensure all inventory available to buyers via its platform is sourced directly from owned-and-operated publishers or…Details
zvelo, the leading provider of website and device categorization is partnering with ONE by AOL – an Oath brand to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and mobile. We’ve found there’s significant value…Details
A fast growing Ad Exchange Network moved beyond ad delivery and post-impression analysis to provide brand safety and improved transparency.Details
A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to do it. Even the three biggest global ad spenders—Procter & Gamble Co., Unilever and L’Oréal—either have developed or are developing new proprietary technology systems.
Partner SpotX holds Q&A with zvelo Business Development Vice President, Cordell BaanHofman, on all things ad fraud related. SpotX recently sat down with Cordell BaanHofman, our VP Business Development here at zvelo to discuss the current state of fraud in the industry, including brand safety challenges and ways combat them. They were curious about how…
An Interview with Jeff Finn, CEO of zvelo
You have the firewall that blocks incoming viruses, worms and spyware. However, if you are not utilizing web filtering, your IT security solution is not complete. Jeff Finn, CEO of zvelo, recently interviewed with Kerio, a zvelo OEM Partner, about zvelo’s web categorization services used in the Kerio Web Filter.
In this FREE and live Kerio Webinar, industry expert Jeff Finn, CEO of zvelo, will be a guest speaker, taking an in-depth look at the latest innovations and cutting-edge technology found in Kerio Web Filter, including its use of the zvelo’s distributed neural network, zveloNET® (formerly SiteFilter), for the real-time detection, inspection, categorization and verification of ActiveWeb sites collected from the global user community.