Ad fraud continues to siphon off billions of dollars every year from advertisers and the Ad Tech industry. In fact, it’s estimated that ad fraud will exceed $50 billion per year by 2025. How is all of this ad fraud being perpetrated? The answer is bots. Bots account for over half of all internet traffic—with “bad bots” making up as much as 28% of all web traffic. By blocking fraudulent bot traffic, or invalid traffic, advertisers can prevent many forms of ad fraud before it ever occurs. Invalid traffic consists of web traffic coming from web crawlers, known data centers, malicious bots, and more
Today, YouAppi and zvelo have officially announced a partnership that will do just that, helping to combat ad fraud and prevent fraudulent bot traffic on the YouAppi 360 Platform. The newly announced partnership aims to maximize ROI for marketers, ensuring that advertising dollars and campaign budgets are spent only on real, high-quality users (traffic).
“A key component of our Ad Fraud Prevention solution is the Invalid Traffic (IVT) dataset, which provides a comprehensive feed of IPs that have been verified as generating fraudulent bot traffic from web crawlers, known data center traffic, and fake or malicious bots. YouAppi’s integration of the IVT feed illustrates their commitment to preventing fraud and protecting every cent their customers spend on user acquisition, re-engagement, monetization, and other efforts.”
– Jeff Finn, President & CEO of zvelo
Preventing ad fraud at the source is critical to protecting marketing. By blocking invalid traffic before it occurs, zvelo’s IVT blocklist prevents wasteful spending and maximized ROI for marketers.
“Our comprehensive platform is designed to combat fraud at every touch point, and this latest partnership with zvelo allows us to further protect our global brands while delivering high-quality engagement.”
– Moshe Vaknin, CEO of YouAppi
How exactly does zvelo help prevent ad fraud?
The global cloud network that powers zvelo’s AI-based web content categorization, malicious detection, and phishing detection systems also provides advanced insight into traffic quality and allowing zvelo to accurately identify traffic sources as non-human, low-quality, or invalid. We do this by examining over 60 different traffic and page-level signals from the trillions of monthly impressions and transactions seen by the zveloAI cloud network. This helps advertisers, publishers, and platforms monitor traffic and prevent ad fraud.
We are proud to support YouAppi and help protect their customers from fraudulent traffic.
For more information, or to read the full press release, visit the YouAppi Website.