zvelo, the leading provider of website and device categorization is partnering with ONE by AOL – an Oath brand to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads.
“Brand safety in video requires a different approach than desktop and mobile. We’ve found there’s significant value in verifying the actual page a video player is located on.” stated Cordell BaanHofman, zvelo’s Vice President of Business Development. “This helps ONE by AOL video activation player provide ultimate brand safety coupled with superior targeting.”
zvelo’s “Data as a Service” offering uses the zveloDP platform which accepts a range of inputs such as URLs and unstructured content like tweets, text, documents, etc. which are processed by zvelo’s AI and Machine Learning algorithms to create zvelo DP datasets. zveloDP datasets, which include Content, Objectionable, Malicious, IoT Profiles and more, are then subscribed to on an a la carte basis and accessed through simple/lightweight APIs and SDKs.
