Content categorization is a way to classify web content so it can be assigned to an appropriate category like news, blogs, shopping, etc.

Base Domain URL vs. Full Path URL. What's the Difference?

Base Domain URL vs Full Path URL. What’s the Difference?

Content Categorization, Contextual Targeting, Cyber Threat Intelligence, Cybersecurity, DNS Filtering, Malicious Detection, Network Security, Phishing Detection, URL Database, Web Filtering & Parental Controls

For the average web surfer, the URL bar provides a magical portal to the interwebz where anything that can be thought of can be entered—revealing the treasures of the internet at the stroke of ‘enter’. For the rest of us, we know it gets much more complicated than that as we slip down the rabbit hole and into OSI, DNS, TLS, HTTPS, subdomains…

Secret To the Market's Most Accurate and Comprehensive Web Categorization Service

Secret to the Market’s Most Accurate and Comprehensive Web Categorization Service

AI & Machine Learning, Content Categorization, Internet Safety & Privacy, URL Categorization Database

Over many years or testing, trial and error, zvelo ultimately determined that a human-machine “hybrid” approach to classification produced the best outcomes. The Human element provided the verifications necessary for the highest levels of accuracy, while machines (ie. AI/ML models and calculations) provided the scaling necessary to deal with the incredible volumes of new URLs and content being published at an increasing rate.

Advantages of DNS RPZ | How It Works

Advantages of RPZ: Basics & Common Configurations

Content Categorization, DNS Filtering, Network Security, URL Database, Web Filtering & Parental Controls

Since the release of BIND 9 in 2010, RPZ has proven a powerful technology for security and network management—allowing organizations to implement an additional DNS configuration layer. In fact, BIND is the most widely used Domain Name System software on the internet—making RPZ configuration options like integrating commercial feeds, blocklists, and URL databases like zveloDB™ all the more attractive. So let’s take a moment to revisit the advantages of RPZ.

Content as the New Clickbait: The Battle against News & Politics

Politics and News: The Growing Trend of Content as the New Clickbait

Ad Tech & Brand Safety, Content Categorization, Internet Safety & Privacy

Over the past decade, the use of “clickbait” ads has become the norm in order to entice viewers to click on the ad and drive traffic to a publisher. Web surfers have grown accustomed to seeing the same types of clickbait ads and sponsored stories like the ones shown below with sensational headlines about curing cancer, stopping aging, improving your sex life and more.