The ActiveWeb is how zvelo refers to the websites that comprise the publicly-accessible Surface Web – also known as the Visible Web or Indexable Web.  To provide a safe and secure internet experience, zvelo focused on classifying these sites for content, malware, phishing, adult and other content, which is licensed to partners on a data subscription model.

Secret To the Market's Most Accurate and Comprehensive Web Categorization Service

Secret to the Market’s Most Accurate and Comprehensive Web Categorization Service

Over many years or testing, trial and error, zvelo ultimately determined that a human-machine “hybrid” approach to classification produced the best outcomes. The Human element provided the verifications necessary for the highest levels of accuracy, while machines (ie. AI/ML models and calculations) provided the scaling necessary to deal with the incredible volumes of new URLs and content being published at an increasing rate.