Brand Safety ensures the placement of your brand’s ads are aligned with appropriate content. zvelo’s brand safety solution leverages advanced artificial intelligence and contextual targeting to align ads with the most appropriate and relevant content based on a brand’s image, mission, target audience, etc.

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Contextual Intelligence

Recent studies show the next generation of advertising, focused on contextual intelligence, is poised to eclipse behavioral targeting. Contextual intelligence allows advertisers to combine the relevancy of contextual targeting with key first-party data to serve the right digital ad, to the right person, at a time/place which is relevant to the other information being consumed — maximizing the opportunity for engagement and memorability.

Rise of Contextual Targeting—Why It's Here to Stay.

The Rise of Contextual—And Why it’s Here to Stay

Less than a decade ago, contextual was poised to dominate online advertising—delivering on the promise of providing relevant ad content to the consumer at exactly the right time. Over the past several years, the industry has taken a long and costly detour down the audience/behavioral path, only to hit what is increasingly looking like a dead-end due to regulatory, privacy, technical, and other issues. Now, the pendulum is rapidly swinging back to contextual.

Contextual Categorization & Brand Safety – French Child Abuse Trial

Advertisements are everywhere, from print publications to road-side billboards, and of course TV and on the Web. The intent of advertising is no different regardless of the medium. Advertisers are constantly feuding to win over consumer sentiment. On the Internet, ad-serving technologies have become so advanced that ads can now be targeted based on one’s individual web browsing history and behaviors, likes, shares, location, device type and other factors. From time to time, however, ad placements land severely out-of-context, and here is one such example of online advertising gone bad.