Cyren Announces Liquidation and Ceasing Operations
Amid Cyren’s liquidation announcement, zvelo stands ready to provide a superior solution with minimal disruption to vendors and their users.
Brand Safety ensures the placement of your brand’s ads are aligned with appropriate content. zvelo’s brand safety solution leverages advanced artificial intelligence and contextual targeting to align ads with the most appropriate and relevant content based on a brand’s image, mission, target audience, etc.
EU Regulations Attempt to Tame the Internet
EU regulatory agencies forge ahead with new proposals to evolve legislative frameworks for governing the online space with a focus on safety.
Reduce Threat Risks with Brand Vulnerability Assessment
Reduce your cyber threat risk by leveraging a Brand Vulnerability Assessment to identify the vulnerabilities and weaknesses which leave your brand exposed to attacks.
Contextual Intelligence
Recent studies show the next generation of advertising, focused on contextual intelligence, is poised to eclipse behavioral targeting. Contextual intelligence allows advertisers to combine the relevancy of contextual targeting with key first-party data to serve the right digital ad, to the right person, at a time/place which is relevant to the other information being consumed — maximizing the opportunity for engagement and memorability.
Reinventing Ad Tech: A New Paradigm Balancing Protection and Reach
The crippled Ad Tech industry must reinvent its paradigms to accommodate a more balanced approach between protection and reach in order to survive.
Contextual Targeting Makes a Comeback
Positioned to be the future of Ad Tech, Contextual Targeting is making a strong comeback as global privacy laws become increasingly restrictive and tech giants shift browser technology to maximize user privacy.
The Rise of Contextual—And Why it’s Here to Stay
Less than a decade ago, contextual was poised to dominate online advertising—delivering on the promise of providing relevant ad content to the consumer at exactly the right time. Over the past several years, the industry has taken a long and costly detour down the audience/behavioral path, only to hit what is increasingly looking like a dead-end due to regulatory, privacy, technical, and other issues. Now, the pendulum is rapidly swinging back to contextual.
Internet Watch Foundation Removes Over 100,000 Illicit Images in 2018
zvelo is a proud partner of the Internet Watch Foundation. Congratulations to the dedicated IWF team for 2018 successes and our continued support in 2019.
2019 Cybersecurity & Tech Trend Predictions
2018 was a wild year for cybersecurity, ad tech, and the internet in general. In this blog, we explore the significant trends and security challenges that are likely to impact us in 2019 and beyond.
Jeff Finn, zvelo CEO, Discusses the Role of Content Categorization in Ensuring Brand Safety in CMO Innovation
With the digital advertising industry increasingly shaped by programmatic ad buying, brands are realizing the necessity – from a brand safety perspective – of ensuring that their ads steer clear of associations with objectionable content.