Data privacy defines who has access to an individual’s personal data, and allows individuals to control how Personally Identifiable Information (PII) is collected, stored, and used.

Data privacy has become front and center of the privacy vs security debate when it comes to the internet. The general lack of regulation around in previous years fostered widespread corporate abuse of end user data to drive greater profits. The backlash to abuse led to greater protections for individuals which limits how organizations may collect, store, and use any Personally Identifiable Information (PII).

The European Union (EU) was the first to act on with the General Data Protection Regulation (GDPR) in May of 2018. The state of California followed suit in June 2018 with its own version – the California Consumer Privacy Act (CCPA).  And these regulations continue to expand across the globe to support greater protections for individuals with regards to keeping their personal data private.