URL categorization classifies websites based on the type of content – blogs, news, sports, adult, porn, violence, etc. zvelo’s URL categorization database is used to improve internet safety and security with solutions for malicious or phishing detection, web filtering and parental controls, brand safety, contextual targeting, subscriber analytics, and more.

Secret To the Market's Most Accurate and Comprehensive Web Categorization Service

Secret to the Market’s Most Accurate and Comprehensive Web Categorization Service

Over many years or testing, trial and error, zvelo ultimately determined that a human-machine “hybrid” approach to classification produced the best outcomes. The Human element provided the verifications necessary for the highest levels of accuracy, while machines (ie. AI/ML models and calculations) provided the scaling necessary to deal with the incredible volumes of new URLs and content being published at an increasing rate.

To WWW or Not to WWW? – zvelo categorization

If one performs the search “use www or not,” well over a billion results in many of the most popular search engines are returned. The focus of each result may differ. For zvelo, the usage is irrelevant because its contextual categorization processes are designed to identify and handle each component of a URL. At a simplistic view, the basic components of a URL are the following: