We’re only just beginning to understand how mass data surveillance systems and data privacy impacts us. Will GDPR-like regulation come to the U.S. in 2019? It will require time to craft legislation, achieve some level of adoption, and put it up for a vote—but what’s next?
2018 was a wild year for cybersecurity, ad tech, and the internet in general. In this blog, we explore the significant trends and security challenges that are likely to impact us in 2019 and beyond.
Recently, Digiday published an article about the “winners and losers” of the new EU ePrivacy law. As suspected, behavioral targeting is a clear loser due to its reliance on cookie-based targeting. The only winners mentioned seemed to be those outside of the realm of digital advertising.