Whitelisted Sites Are Being Used to Deliver Malware
Malicious Cyber Actors increasingly exploit seemingly legitimate whitelisted sites to deliver malware, utilizing our own tools and trust against us.
zvelo offers industry leading URL classification services. zvelo collects, processes, and analyzes a continuous stream of URLs, representing the ActiveWeb traffic generated by its partner networks which service more than 600+ million end users globally. zvelo uses a proprietary AI-based URL classification engine to accurately categorize content, as well as detect objectionable, sensitive, malicious and phishing threats.
SMS Threat Landscape Spreads via Mobile Marketing Platforms
Lured by the growing success of SMS, MMS and RCS mobile marketing platforms, cyber criminals take advantage of user behavior to expand SMS threat landscape.
Phishing Trends to Watch in 2020
Phishing remains a top cyber threat. Sophisticated scams are very easy to execute and highly profitable. Here are the top phishing trends in 2020 to watch.
Contextual Targeting Makes a Comeback
Positioned to be the future of Ad Tech, Contextual Targeting is making a strong comeback as global privacy laws become increasingly restrictive and tech giants shift browser technology to maximize user privacy.
Maximizing URL Database Coverage
We often get asked how we are able to attain such high levels of coverage with our URL database. Here, we explain our approach as well as how we got there.
The Rise of Contextual—And Why it’s Here to Stay
Less than a decade ago, contextual was poised to dominate online advertising—delivering on the promise of providing relevant ad content to the consumer at exactly the right time. Over the past several years, the industry has taken a long and costly detour down the audience/behavioral path, only to hit what is increasingly looking like a dead-end due to regulatory, privacy, technical, and other issues. Now, the pendulum is rapidly swinging back to contextual.
Evaluating a URL Database and Classification Technologies for DNS and Web Filtering
This blog explores considerations and criteria for evaluating a URL database or classification technology partner that shares your commitment to success. We’ve outlined the important considerations and criteria for performing an evaluation of web filtering technologies. Protection, coverage, and accuracy are most important—but we’ll also show you how to prepare test URLs so that you can confidently compare multiple solutions and save time.
The Web Filtering Value Curve
The purpose of this article is to provide a quick and easy visual reference the web filtering market segments and to identify where various services are positioned in the market and on the value curve.
Delivering Real-Time Protection For Malicious, Phishing, and Objectionable URLs
In this blog, we explore the category updates that require real-time protection as well as how we deliver instant updates to URL databases worldwide.
Service Providers and the Challenges of Safe Search
Search functionality is nearly ubiquitous in our home and business services and devices making safe search more important than ever before. In this post, we explore how service providers and cable operators can implement safe search filters and guards to protect users from objectionable content.