Phishing Attack Topologies
Phishing threats are not homogeneous in nature. Malicious actors use several different phishing attack topologies to execute their campaigns – each of which require a different approach to detect and mitigate the threat.
zvelo offers industry leading URL classification services. zvelo collects, processes, and analyzes a continuous stream of URLs, representing the ActiveWeb traffic generated by its partner networks which service more than 600+ million end users globally. zvelo uses a proprietary AI-based URL classification engine to accurately categorize content, as well as detect objectionable, sensitive, malicious and phishing threats.
Contextual Intelligence
Recent studies show the next generation of advertising, focused on contextual intelligence, is poised to eclipse behavioral targeting. Contextual intelligence allows advertisers to combine the relevancy of contextual targeting with key first-party data to serve the right digital ad, to the right person, at a time/place which is relevant to the other information being consumed — maximizing the opportunity for engagement and memorability.
Lifecycle of a Website
This post demonstrates the lifecycle of a website and how it moves through zvelo’s InActiveWeb, ProActiveWeb and ActiveWeb.
Malicious vs Objectionable Content
While both can be harmful, dangerous, or threaten the safety of online users, there are very clear distinctions between Malicious vs Objectionable content. Understand how zvelo differentiates between them.
Reinventing Ad Tech: A New Paradigm Balancing Protection and Reach
The crippled Ad Tech industry must reinvent its paradigms to accommodate a more balanced approach between protection and reach in order to survive.
zvelo’s ProActiveWeb
zvelo is expanding threat detection capabilities to explore suspicious activity outside the ActiveWeb to include what we call the ProActiveWeb.
TTPs: Malicious Cyber Actors Look to Exploit Covid-19
zvelo Cybersecurity shares examples of potentially suspicious sites and Tactics, Techniques & Procedures (TTP) MCAs use to exploit COVID-19 related domains.
Whitelisted Sites Are Being Used to Deliver Malware
Malicious Cyber Actors increasingly exploit seemingly legitimate whitelisted sites to deliver malware, utilizing our own tools and trust against us.
SMS Threat Landscape Spreads via Mobile Marketing Platforms
Lured by the growing success of SMS, MMS and RCS mobile marketing platforms, cyber criminals take advantage of user behavior to expand SMS threat landscape.
Phishing Trends to Watch in 2020
Phishing remains a top cyber threat. Sophisticated scams are very easy to execute and highly profitable. Here are the top phishing trends in 2020 to watch.