Recent studies show the next generation of advertising, focused on contextual intelligence, is poised to eclipse behavioral targeting. Contextual intelligence allows advertisers to combine the relevancy of contextual targeting with key first-party data to serve the right digital ad, to the right person, at a time/place which is relevant to the other information being consumed — maximizing the opportunity for engagement and memorability.
zvelo offers industry leading URL classification services. zvelo collects, processes, and analyzes a continuous stream of URLs, representing the ActiveWeb traffic generated by its partner networks which service more than 600+ million end users globally. zvelo uses a proprietary AI-based URL classification engine to accurately categorize content, as well as detect objectionable, sensitive, malicious and phishing threats.
This post demonstrates the lifecycle of a website and how it moves through zvelo’s InActiveWeb, ProActiveWeb and ActiveWeb.
While both can be harmful, dangerous, or threaten the safety of online users, there are very clear distinctions between Malicious vs Objectionable content. Understand how zvelo differentiates between them.
The crippled Ad Tech industry must reinvent its paradigms to accommodate a more balanced approach between protection and reach in order to survive.
zvelo is expanding threat detection capabilities to explore suspicious activity outside the ActiveWeb to include what we call the ProActiveWeb.
zvelo Cybersecurity shares examples of potentially suspicious sites and Tactics, Techniques & Procedures (TTP) MCAs use to exploit COVID-19 related domains.
Malicious Cyber Actors increasingly exploit seemingly legitimate whitelisted sites to deliver malware, utilizing our own tools and trust against us.
Lured by the growing success of SMS, MMS and RCS mobile marketing platforms, cyber criminals take advantage of user behavior to expand SMS threat landscape.
Phishing remains a top cyber threat. Sophisticated scams are very easy to execute and highly profitable. Here are the top phishing trends in 2020 to watch.
Positioned to be the future of Ad Tech, Contextual Targeting is making a strong comeback as global privacy laws become increasingly restrictive and tech giants shift browser technology to maximize user privacy.