A recent IAB Report shows $8.2B a year was lost to online fraud and malware in the digital advertising industry
A new report* released by the Interactive Advertising Bureau called, “What Is An Untrustworthy Supply Chain Costing the Digital Advertising Industry,” shows that $8.2 billion being lost to online fraud with the major problem areas being: malware – $1.1B, invalid traffic – $4.6B, and infringed content – $2.5B.
According to IAB, fraudulent impressions, infringed content, and malvertising are costing the U.S. digital marketing, advertising, and media industry $8.2 billion annually. That money can be recouped if companies fix badly designed business processes and repair obvious flaws in the digital advertising supply chain.
Learn about the products zvelo has to combat this continued rise of digital corruption here…
You can read IAB’s full report here…
*The report was commissioned by the IAB and conducted by Ernst & Young.
