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Having worked with scores of the world’s leading companies in a wide range of industries over the last 25 years—we’ve come to understand a startling similarity between our partner’s implementations and services… They’re all different. (Sorry, not the breakthrough you were hoping for)
Each of our partners has their own unique technologies, implementations, and challenges. They each deliver unique services tailored for price and performance, that meet the specific needs of their markets and customers. In order to meet this challenge—from the beginning—zvelo has developed and managed enterprise-grade systems and solutions that are both modular and scalable.
Like our partners, our goal is to deliver specialized, highly-quality services that meet the needs of our partners. With URL categorization, one of the ways we have accomplish this is through, what we call, Category Mappings.
Category Mappings and Taxonomies for Variety of Use Cases
With partners in network and cybersecurity, communications, ad tech, mobile services, subscriber analytics, and more—we offer dozens of category mappings that effectively meet the needs of partners in virtually any industry. By mapping our “native” category set of 497 unique topic-based, malicious, and objectionable categories down into smaller taxonomies for digital advertising (IAB) or parental controls (safe vs. unsafe and/or age-appropriate)—we’re able to provide our partners with data that is both flexible to their needs and highly granular.
The zveloDB URL Database offers dozens of category mappings options—with the unique ability to create custom mappings based on our partners’ individual application needs. Some industry standards and commonly used mappings include:
- Topic-based
- Malicious
- Objectionable (Safe vs Unsafe)
- Brand Safe
- Reputation
- IAB Tier 1
- IAB Tier 2
- IAB Illegal Content
- IAB Content Rating
- IAB Non-Standard Content
- And more…
Explore Category Mappings Using zveloLIVE
You can experience our category mappings at work using our front-facing zveloLIVE tool. zveloLIVE enables our partners—and anyone—to check the category of a URL. Once a URL has been submitted, if it’s categorized in zvelo’s database, it will return category values in nine (9) tiles.
To check a URL and explore category mappings for yourself, visit https://tools.zvelo.com.
- Enter a URL
- Complete the CAPTCHA
- Click “GET RESULTS“
Check a URL and Custom Category Mappings with zveloLIVE
The resulting tiles represent many of the taxonomies mentioned above, including Content-Specific, Brand Safe, Malicious, Objectionable, IAB Tier 1, IAB Tier 2, IAB Illegal Content, etc.
Category Mappings and Categorization Results for Pornography Example
Additional Thoughts
In many cases, our partners implement a combination of our deployment options AND category mappings to power their solutions and drive data analytics for continuous improvement.
zvelo takes great pride in developing, implementing, and managing the systems that deliver our URL categorizations and malicious detection data to our OEM partners in DNS filtering, parental controls, digital advertising, mobile and subscriber analytics, and more. You can learn more about zveloDB URL Database here.
Contact us with questions about your application-specific challenges or to start an evaluation!
