zvelo announces General Availability of zveloCAT Content Categorization Engine

zvelo, Inc., a leading provider of dynamic content categorization and URL database services for the OEM market, has announced the general availability of its zveloCAT® content categorization engine. zveloCAT provides real-time content and context categorization of clickstream web pages and unstructured content, such as tweets, SMS text messages, blogs and user comments.

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Adult Content Accessible at U.S. WiFi Hotspots

Wi-Fi hotspots commonly found in many American coffee shops, restaurants and other popular after-school hang outs are providing kids with what they demand – free Internet access. This may help keep them connected with family or friends, in addition to sparing parents from costly data plan overages, but the complimentary Web access was proven to come with a twist in an Adaptive Mobile independent study. The adult, dating, extremist, drug, gambling and other similarly objectionable content typically blocked at home by some type of parental controls solution is easily accessible by kids at these Wi-Fi locations.

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Ad Blocking Drives Need for Contextual Targeting

Ad blocking has gained wide consumer acceptance over the past couple of years and a PageFair report suggests it could be costing web-based businesses hundreds of thousands of dollars in lost advertising revenue. In some instances, ad blocking negatively impacted a select number of websites so much they are no longer online. With the use of ad blocking software on the rise, there exists a significant requirement by the ad-tech market to make the most of those actual ad placements that make the cut. In other words, it’s more important than ever for ad units to be in-context with content on web pages, no matter how deep within a website the placements land.

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DEF CON 2013 Highlights

The annual DEF CON® hacker conference came and went as swiftly as a light rain against the hot Las Vegas strip. Consumer tech was a big focus and speakers demonstrated how various network-connected gadgets, once hacked, could be controlled to affect the real, physical world. Here are some highlights from two particular lectures about the hacking of network-connected and radio-frequency identification (RFID) enabled devices that got much attention.

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US-China Talks on Cyber Security: An Exercise in Futility

With the growing number of alleged cyber-attacks that are taking place between the United States and the People’s Republic of China, the talks in early June of 2013 between President Barrack Obama and President Xi Jinping were viewed as a much needed response to the crisis. Unfortunately, such steps may end in either half-hearted agreements or may collapse entirely under their own weight. Depressing as this outlook may be, such pessimism is rooted in the fact that cyber space, as a medium on which to expand national policy, is too good to pass up on for either party. Central to this idea is the fact that both countries have invested heavily in cyber space not only as a means of communication, but for economic growth as well.

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zvelo Launches zveloCAT™ Real-Time Categorization Engine

Fast, Accurate, Lightweight Categorization Engine for Server and Client Deployments Greenwood Village, Colorado – July 11, 2013 – zvelo, Inc., a leading provider of website categorization and URL database solutions for the OEM market, introduced today the zveloCAT real-time contextual content categorization engine. zveloCAT is designed to provide in-stream content categorization for improved coverage and…

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