Why Advertisers are Missing out on Impressions

Ad Tech & Brand Safety

The display advertising process has been pretty consistent over recent years. Advertisers like Coca-Cola, AT&T, and State Farm Group plan and buy available advertising space on publisher websites. The planning and buying is conducted by someone in-house or an outside advertising agency or independent marketer is brought in to facilitate. The use of an advertising platform usually follows and serves to disperse the actual ad units across various web properties for people to consume. People then have the choice to view and click-through on an ad depending on how enticing the offer or messaging is. What happens if an ad unit is not served and people don’t have the opportunity of reacting to it because it simply did not appear? That’s precisely what comScore revealed in their U.S. Digital Future in Focus 2013 report.

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Spam Web Page Detection – a New Approach

Ad Tech & Brand Safety, URL Database, Web Filtering & Parental Controls

Web spam is the bombardment of mostly unsolicited advertising messages or links sent across a wide array of media, including social networking websites, instant messaging applications, online newsgroups or forums, mobile phones, and blogs. Web spam has even been found stuffed within the results pages of popular search engines like Google. While the majority of web spam is benign, certain campaigns are tied to particular types of web pages disguised to contain valuable information. In actuality, these spam web pages are often littered with irrelevant and meaningless content, sometimes inappropriate in nature, or worse yet they can be used to host and spread malware.

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11/26/12: zvelo Extends URL Categorization Support to IPv6 Addresses

Announcements, News & PR

Commitment to supporting IPv6 ensures optimal coverage for zvelo’s technology partners Greenwood Village, Colorado – November 26, 2012 – zvelo, Inc., a leading provider of dynamic web content categorization and URL database solutions exclusively for OEMs, has upgraded its end-to-end network infrastructure to support IPv6 and the categorization of IPv6 addresses. The commitment comes as…

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zvelo Granted Additional Patent for Managed Services Platform

Announcements, News & PR

zvelo, Inc., a leading provider of website categorization and URL database solutions for the OEM market, announced today that it has been granted U.S. Patent No. 8,266,304 by the U.S. Patent and Trademark Office. The patent is titled “Managed Services Platform” and, combined with U.S. Patents 6,691,773 and 8,180,909, extends and expands zvelo’s patent portfolio for managing subscription-based software applications.

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