On April 22nd, 2015, zvelo Chief Security Scientist, Mark Ryan Talabis presented a five minute video on buying low cost Internet traffic to replicate ad fraud. First he set up a honeypot site; then he shopped some blackhat traffic vendors and tested 10 providers in his experiment. He found that the lowest cost traffic was…
DetailsI recently read an article that predicts global ad tech revenue will rise from a forecasted humble $30 billion for 2015, to $100 billion in 2020. If ad tech were a country, it would have a larger economy than 120 countries. That is a great deal of money. That is so much money, in fact,…
DetailsAs a media buyer previously, I was always frustrated with the lack of tracking on iOS in mobile inventory. However, it was possible to track performance on Android and as Android’s market share grew, so did the conversions attributed to mobile display. Mobile apps, however, were another story altogether – as a performance shop, I…
Detailszvelo, the leading provider of contextual categorization and malicious detection services that are used to generate a wide range of data sets about websites, web content and more, has announced the awarding of US Patent No. 8,977,762 by the United States Patent & Trademark Office.
DetailsThe URL checker found on the zvelo.com homepage, previously known as the “Test-a-site” tool, serves to demo various contextual categorizations about URLs that can be derived by licensing zvelo contextual categorization and malicious website detection services. When queried, the URL checker yields a sample of data sets stored within the zvelo URL database, via…
Detailszvelo, a leading provider of contextual categorization and malicious detection services that are used to generate a wide range of data sets about websites, web content, text, unstructured data and more, has announced the hiring of Theresa DeGroote as Director of Marketing.
Detailszvelo, a leading provider of contextual and semantic data sets about URLs, text, social media conversations, unstructured data and more, has enhanced its AI and NLP-based categorization engine to boost the category granularity and coverage of Turkish websites and web content.
DetailsHow Ad Networks are Being Used for Scamvertising The Internet age has shown us a myriad of online scams, from get rich quick schemes to winning the lottery, typically originating via an email hook. This is a blind way of distributing scams, since scammers have no way of knowing if the scam is relevant to…
DetailsMr. Mark Ryan Talabis is a seasoned security researcher, applications developer and published author in data collection and analysis. Greenwood Village, Colorado – October 14, 2014 – zvelo, Inc., a leading “Data as a Service” provider for contextual categorization and malicious website detection, has announced the hiring of Mr. Mark Ryan Talabis as Chief Threat…
DetailsDr. Ignacio Giraldez brings expertise in Machine Learning, Artificial Intelligence and Business Innovation Greenwood Village, Colorado – September 9, 2014 – zvelo, Inc., a global provider of contextual categorization and malicious website detection services, has announced the hiring of Dr. Ignacio Giraldez to the role of Artificial Intelligence (AI) Chief Scientist. Dr. Giraldez will play…
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