Ad Network Optimizes Ad Placement with zvelo
The Network was a pioneer in the ad tech industry; however, customers were requesting improved ad placement effectiveness and higher brand safety standards.
DetailsOnline advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.
zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.
Thai Language Website Categorization Now Fully Supported by zvelo
zvelo, the proven market leader for content and contextual categorization, as well as malicious and botnet detection has announced full categorization support for Thai language websites and content. zvelo’s contextual categorization engines utilize proprietary, artificial-intelligence technologies backed by quality assurance from a team of multi-lingual Web Analysts to perform highly accurate categorizations of millions of web pages and other content across dozens of languages each day.
EU-US Privacy Shield: New Framework for Translatlantic Data
EU Commission and United States agree on new framework for transatlantic data flows A new US/EU arrangement puts stronger regulations on companies in the U.S. to protect the personal data of Europeans and stronger monitoring and enforcement by the U.S. A few highlights that new arrangement will include: Strong obligations on companies handling Europeans’ personal…
Ad Blocking: Consumer Response to Dismal User Experience
Ad Blocking: Consumer Response to Dismal User Experience Ad Blocking is garnering much attention these days and statistics show there is a dramatic increase in the number of consumers who are taking advantage of ad blocking technologies. In fact, a recent IAB study noted a 48% YOY increase in active ad blocking users for the…
Leading Video Platform, LKQD, Gets Brand Safe With zvelo
A leading independent ad platform company needed an automated, highly accurate and extremely fast screening solution that provided real-time updates and was capable of scaling up to meet spikes in traffic volume.
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IAB Report shows $8.2B Yearly Loss to Online Fraud & Malware
A recent IAB Report shows $8.2B a year was lost to online fraud and malware in the digital advertising industry alone. This illustrates the importance…
RTB-Enabled Ad Network Drives Brand Safety with zvelo
The Customer is a fast growing, RTB-enabled, Ad Exchange Network that wanted to move beyond ad delivery, verification and post-impression analysis to provide product differentiation through pre-emptive…
Detailszvelo Contextual Categorization Enhances Ad Tech Intelligence Platform
The Ad Tech Platform Provider needed to enhance the depth and coverage of its business intelligence offering by extracting as much information as possible from web pages being used for online advertising by some of its…
DetailsAn experiment in buying Internet traffic – video
An Experiment in Buying Internet Traffic zvelo Chief Security Scientist, Mark Ryan Talabis, wanted to see if he could buy Internet traffic and if so, would the traffic actually be human generated or would it be driven by bots or of low quality. He performed an experiment by setting up a honeypot site (essentially a…
Pre-emptive ad fraud detection = protection
On June 26th, Kathy Leake, CEO of Qualia, wrote a very thoughtful column entitled “We Need Clearer Fraud Definitions, More Standard Measurement.” In it, she called for fraud definitions to be agreed upon between buyers and sellers and for pre-emptive fraud protection. We couldn’t agree more! On the fraud definitions, there are very clear cases…