Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.
zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.
It seems as if every other day you encounter a post warning advertisers and platforms alike about the occurrence of fraudulent traffic and the threat to ad budgets that it poses; a recent study released in January states that fraud alone will cost $7.2 billion in 2016. But how much of this fraudulent traffic is…
A Clear Message Being Delivered to AdTech… Adapt or Die. Some would say the AdTech industry appears to be intent on gradually destroying itself. The acceleration of consumer ad blocking and uncertainty around viewability and fraud are symptomatic of serious issues challenging the ad ecosystem. Is there a path to an efficient market where good…
A fast growing Ad Exchange Network moved beyond ad delivery and post-impression analysis to provide brand safety and improved transparency.
DetailsHow a competitive business intelligence platform provider for online advertising licensed zvelo’s contextual categorization engine to yield data sets from web pages used or ads including language, categories, and more, to enrich their offering.
DetailsThe customer, a leading digital video advertising platform provider that helps advertisers drive ROI, while providing publishers with maximum opportunities to monetize their inventories, required comprehensive…
DetailsAccelerating the Attack on Malicious Websites Greenwood Village, Colorado, – zvelo, the leading provider of contextual categorization and malicious detection services, has hired Eric Watkins to be their new Senior Malicious Detection Researcher. Watkins is a veteran in the fight against the malicious web and brings 20 years of experience from the Information Security and…
zvelo is pleased to announce that they have struck a deal with GeniusMonkey, a leading digital advertising technology firm with an advanced full-service marketing platform designed for real-time programmatic advertising, to protect the brand safety and ROI of each of their programmatic advertising clients.
A recent article in AdAge points out that as more marketers embrace highly sophisticated digital media buying technology, many are discovering the need to build their own partnerships and systems to do it. Even the three biggest global ad spenders—Procter & Gamble Co., Unilever and L’Oréal—either have developed or are developing new proprietary technology systems.
zvelo Unveils the Ad Tech Industry’s only Real-time, Dual-decisioning Solution, zveloSHIELD™, to Fight Against Ad Fraud and Botnets As Ad Fraud Grows to Record Numbers, zvelo is Providing the Industry with a Powerful Tool to Fight Back. Greenwood Village, Colorado – April 4, 2016 – Today, zvelo, the proven market leader for content categorization,malicious website…
Partner SpotX holds Q&A with zvelo Business Development Vice President, Cordell BaanHofman, on all things ad fraud related. SpotX recently sat down with Cordell BaanHofman, our VP Business Development here at zvelo to discuss the current state of fraud in the industry, including brand safety challenges and ways combat them. They were curious about how…