Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.

zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.

Too Damn Rich – Ad Fraud

I recently read an article that predicts global ad tech revenue will rise from a forecasted humble $30 billion for 2015, to $100 billion in 2020. If ad tech were a country, it would have a larger economy than 120 countries. That is a great deal of money. That is so much money, in fact,…