IAB Report shows $8.2B Yearly Loss to Online Fraud & Malware
A recent IAB Report shows $8.2B a year was lost to online fraud and malware in the digital advertising industry alone. This illustrates the importance…
Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.
zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.
RTB-Enabled Ad Network Drives Brand Safety with zvelo
The Customer is a fast growing, RTB-enabled, Ad Exchange Network that wanted to move beyond ad delivery, verification and post-impression analysis to provide product differentiation through pre-emptive…
Detailszvelo Contextual Categorization Enhances Ad Tech Intelligence Platform
The Ad Tech Platform Provider needed to enhance the depth and coverage of its business intelligence offering by extracting as much information as possible from web pages being used for online advertising by some of its…
DetailsAn experiment in buying Internet traffic – video
An Experiment in Buying Internet Traffic zvelo Chief Security Scientist, Mark Ryan Talabis, wanted to see if he could buy Internet traffic and if so, would the traffic actually be human generated or would it be driven by bots or of low quality. He performed an experiment by setting up a honeypot site (essentially a…
Pre-emptive ad fraud detection = protection
On June 26th, Kathy Leake, CEO of Qualia, wrote a very thoughtful column entitled “We Need Clearer Fraud Definitions, More Standard Measurement.” In it, she called for fraud definitions to be agreed upon between buyers and sellers and for pre-emptive fraud protection. We couldn’t agree more! On the fraud definitions, there are very clear cases…
Ad Age looks inside Google’s war on ad fraud
Ad Age looks inside Google’s war on ad fraud Ad Age had an opportunity to look inside the hood of Google’s war on ad fraud and the article is an eye opener for those who really have never looked into the dark places on the web. Although long, the article is well worth reading to…
An Experiment: Adventures in Buying Internet Traffic
On April 22nd, 2015, zvelo Chief Security Scientist, Mark Ryan Talabis presented a five minute video on buying low cost Internet traffic to replicate ad fraud. First he set up a honeypot site; then he shopped some blackhat traffic vendors and tested 10 providers in his experiment. He found that the lowest cost traffic was…
Too Damn Rich – Ad Fraud
I recently read an article that predicts global ad tech revenue will rise from a forecasted humble $30 billion for 2015, to $100 billion in 2020. If ad tech were a country, it would have a larger economy than 120 countries. That is a great deal of money. That is so much money, in fact,…
zvelo Solves Woes for Mobile Advertisers
As a media buyer previously, I was always frustrated with the lack of tracking on iOS in mobile inventory. However, it was possible to track performance on Android and as Android’s market share grew, so did the conversions attributed to mobile display. Mobile apps, however, were another story altogether – as a performance shop, I…
How Ad Networks are Being Used for Scamvertising
How Ad Networks are Being Used for Scamvertising The Internet age has shown us a myriad of online scams, from get rich quick schemes to winning the lottery, typically originating via an email hook. This is a blind way of distributing scams, since scammers have no way of knowing if the scam is relevant to…