Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.

zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.

Oath (AOL) Partners with zvelo to Drive Brand Safety Across Video Player

zvelo, the leading provider of website and device categorization is partnering with ONE by AOL – an Oath brand to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and mobile.  We’ve found there’s significant value…

Understanding the Fake News Problem: Challenges with Identification and Categorization

Understanding the Fake News Problem: Challenges with Classification

With the recent, polarizing U.S. Presidential election, the topic of fake news has come up often. The national conversation about it is usually centered around two topics:  how much it has influenced and continues to influence the political opinions of Americans who frequent social media, and how something needs to be done to better identify and filter it out.