Much conversation over recent months has centred around brand safety, or lack thereof. How does the industry tackle brand safety and is it technically a ‘fixable’ issue?Details
Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.
The YouTube ad placement problem, where ads were placed along improper content, got the ad community riled up.Details
In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from appearing alongside terrorist and hate group content, what’s the next move for brands (and for ad tech)?Details
By Eric Watkins, Senior Malicious Detection Researcher at zvelo Earlier this month, I came across a use case that capitalizes on the value of full path content categorization. Before discussing this use case in detail, let’s go over the definition of a content distribution network (CDN) and also highlight a few key strengths of full…
zvelo, the leading provider of website and device categorization is partnering with ONE by AOL – an Oath brand to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and mobile. We’ve found there’s significant value…Details
zvelo Releases The Most Comprehensive Bot Detection Service For Web Traffic Quality Reporting & Ad Tech Platforms The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine, appears within MarTech Today’s web site and was originally published on January 23,…Details
With the recent, polarizing U.S. Presidential election, the topic of fake news has come up often. The national conversation about it is usually centered around two topics: how much it has influenced and continues to influence the political opinions of Americans who frequent social media, and how something needs to be done to better identify and filter it out.
Here is a look at what customers get when they sign up for the zvelo Bot Detection service:
The size and magnitude of the Malware and Ad-fraud bot problem is immense and growing. And, as bots continue to proliferate, there’s important distinctions to point out between Malware bots and Ad-fraud bots.
We’re excited to announce that a fast-growing DSP has signed a contract to integrate zvelo content, objectionable, malicious and IVT datasets to strengthen Brand Safety. The company will use these datasets to improve ad targeting, strengthen the their brand safety offering and help to eliminate ad fraud in their programmatic buying platform.Details