Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.

Content as the New Clickbait: The Battle against News & Politics

Politics and News: The Growing Trend of Content as the New Clickbait

Over the past decade, the use of “clickbait” ads has become the norm in order to entice viewers to click on the ad and drive traffic to a publisher. Web surfers have grown accustomed to seeing the same types of clickbait ads and sponsored stories like the ones shown below with sensational headlines about curing cancer, stopping aging, improving your sex life and more.

Base Domain vs. Full Path URL. What's the Difference?

Base Domain URL vs. Full Path URL. What’s the Difference?

For the average web surfer, the URL bar provides a magical portal to the interwebz where anything that can be thought of can be entered—revealing the treasures of the internet at the stroke of ‘enter’. For the rest of us, we know it gets much more complicated than that as we slip down the rabbit hole and into OSI, DNS, TLS, HTTPS, subdomains…

SpotX Offers Transparency & Inventory Assurance with zvelo

SpotX Announces Support for IAB’s ads.txt to Verify Seller Credentials Leverages zvelo for anti-fraud monitoring as a key authentication vendor to offer transparency and inventory assurance for buyers. Video ad serving platform SpotX has been aggressively taking steps to ensure all inventory available to buyers via its platform is sourced directly from owned-and-operated publishers or…

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How To Use Curated Marketplaces To Ensure Brand Safety

Using curated marketplaces to ensure brand safety in digital ad buys by Jeff Finn, CEO of zvelo When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been talking about digital ad placements purchased programmatically. *****The following…

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zvelo mentioned by Genius Monkey’s CEO in Forbes as a quality tool to entice quality traffic

*****The following article, by Clint Ethington, CEO & Co-Founder of Genius Monkey and appears as an online article in the Business section (Forbes CommunityVoice) on Forbes’ web site and was originally published on April 25, 2017. Three Ways Marketers Can Prevent Today’s Ad Fraud The measurement and tracking of today’s advertising results are susceptible to…