Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.

zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.

EU-US Privacy Shield: New Framework for Translatlantic Data

EU Commission and United States agree on new framework for transatlantic data flows A new US/EU arrangement puts stronger regulations on companies in the U.S. to protect the personal data of Europeans and stronger monitoring and enforcement by the U.S. A few highlights that new arrangement will include: Strong obligations on companies handling Europeans’ personal…