Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.

zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.

zvelo Lands Contract with Fast-Growing Demand Side Platform (DSP)

zvelo, the leading provider of website and device categorization, announced today that one of the fastest growing DSPs in the digital advertising market has signed a multi-year licensing agreement to integrate the zveloDP’s Content, Objectionable, Malicious and Invalid Traffic (IVT) datasets on a pre-bid basis.  These datasets will strengthen the DSP’s brand safety capabilities and help to eliminate ad fraud in their programmatic buying platform.

zvelo Launches Data as a Service Platform, zveloDP™ and API

zvelo, the leading provider of website and device categorization, today announced the launch of zveloDP – an open, scalable, Data as a Service (“Daas”) platform which provides access to page-level, traffic and device categorization (including malicious and profiling) datasets through easy-to-implement APIs.