Online advertising has become a central part of our digital lives. Advertising publishers and platforms supply billions of ads every day. Ensuring that ads served are contextually accurate and brand safe for the target audience is critical to a safe and secure internet.
zvelo’s granular taxonomy supports nearly 500 topic-based, malicious, phishing, objectionable and sensitive categories for brand safety and contextual targeting applications. zvelo’s data is unmatched in quality and veracity to ensure a brand’s ads can safely be placed on pages with content aligned to the brand’s image, mission, and target audience.
Have you taken a look inside your Spam folder recently? Without a doubt you’ll find the folder full of pharmacy Spam, pitching everything from Cialis and Viagra to Vicodin and Hydrocodone. The problem is almost none of the linked web sites are legitimate certified pharmacies.
What happens when you offer up money to anyone who can drive traffic to your website? Hackers, scammers, spammers and fraudsters come to your aid. That’s the case with online movie site zml.com, which offers 30% of each sale and 5% of rebills paid via anonymous means to anyone who refers paying customers to the site.