The Need For Brand Safety To Be Seen As A Standard
The YouTube ad placement problem, where ads were placed along improper content, got the ad community riled up.
Announcements, news, & PR about zvelo and its vast global network of partners who strive to make the web safer and more secure. zvelo’s passion is to make the internet safer and more secure by providing the industry’s premium cyber threat intelligence and web classification data services.
zvelo’s proprietary AI-based threat detection and categorization technologies, combines curated domains, threat and other data feeds, with a traffic stream from its partner network of 600+ million users to provide unmatched visibility, coverage, reach and accuracy for powering applications including web and DNS filtering, cyber threat intelligence, endpoint security, XDR, SASE, brand safety & contextual targeting, and more.
Brand Quarterly: Attention on Ad Placements Is A “Brand Wake-Up Call”
In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from appearing alongside terrorist and hate group content, what’s the next move for brands (and for ad tech)?
In The Stack, Jeff Finn, CEO of zvelo, asks whether there are enough incentives for consumers to be concerned about the security of their IoT devices…
For customers purchasing Internet of Things (IoT) devices – a group that either includes or will include just about every one of us soon enough – it’s easy to get excited about the idea of smart light bulbs, speakers, thermostats, power outlets, and a host of other convenient, connected hardware the market offers. The chief selling point of most IoT devices is their functionality and simplicity, enabling us to control or track everything in our lives with our voices or our phones.
Top 8 Reasons DMOZ, The Directory of the Web, is Dead (EOL)
It was announced on February 28, 2017 that DMOZ officially closes down on March 14, 2017 – dmoz.org will no longer be available. The public forum, sponsored by members of the registered DMOZ editor community will remain open. Rich Skrenta and Bob Truel (together as Gnuhoo) founded DMOZ in 1998 while they working for Sun…
Why IoT Manufacturers Aren’t Helping Prevent Botnet Attacks
*****The following article, by Jeff Finn, appears within the Featured News section of IoT Evolution Magazine’s web site and was originally published on February 23, 2017. Malicious hackers seeking out unsecured devices to add to their botnet armies is not new, but the Internet of Things (IoT) revolution is making their jobs all too easy. According…
zvelo’s CEO, Jeff Finn, Offers Insight Into IoT Security Future
On an increasingly massive scale, cybercriminals are repurposing connected Internet of Things (IoT) devices installed within our homes. These hackers use malware to enlist our smart thermostats, speakers, lights, and more as soldiers for their botnet armies – used in coordinated massive attacks causing security breaches that threaten the integrity of the internet.
Oath (AOL) Partners with zvelo to Drive Brand Safety Across Video Player
zvelo, the leading provider of website and device categorization is partnering with ONE by AOL – an Oath brand to drive brand safety for clients and partners who use its video activation player to stream digital video content and ads. “Brand safety in video requires a different approach than desktop and mobile. We’ve found there’s significant value…
MarTech Today: zvelo releases Bot Detection Service
zvelo Releases The Most Comprehensive Bot Detection Service For Web Traffic Quality Reporting & Ad Tech Platforms The new service from the Denver-area detector of malicious data can show percentages of non-human traffic to ads or sites. *****The following article, by Barry Levine, appears within MarTech Today’s web site and was originally published on January 23,…
The Rise of IoT Botnet Attacks & How To Mitigate Them
The meteoric growth of the IoT industry has forced vendors to prioritize impressive top line features and cost efficiency, leaving security as an un-sexy afterthought.
zvelo Unveils Bot Detection Platform To Identify Fraudulent Web Traffic
zvelo, the leading provider of categorization and malicious detection data for web pages, devices and traffic, today announced the immediate availability of the industry’s first free bot detection service.