zvelo and our partners help protect hundreds of millions of end users while browsing online. Providing security, web filtering, and parental controls is integral to zvelo’s core mission. Learn more about the company and how we’re working with partners and the community to improve the internet for all.

SpotX Offers Transparency & Inventory Assurance with zvelo

Estimated Reading Time: 2 minutes SpotX Announces Support for IAB’s ads.txt to Verify Seller Credentials Leverages zvelo for anti-fraud monitoring as a key authentication vendor to offer transparency and inventory assurance for buyers. Video ad serving platform SpotX has been aggressively taking steps to ensure all inventory available to buyers via its platform is sourced directly from owned-and-operated publishers or…

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How To Use Curated Marketplaces To Ensure Brand Safety

Estimated Reading Time: 2 minutes Using curated marketplaces to ensure brand safety in digital ad buys by Jeff Finn, CEO of zvelo When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been talking about digital ad placements purchased programmatically. *****The following…

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zvelo IoT Security Wins IoT Evolution’s 2017 IoT Security Excellence Award

Estimated Reading Time: 3 minutes zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices for safety and security, today announced that zvelo IoT Security – the company’s solution for providing device discovery, profiling and detecting vulnerable or compromised devices on the network – has won the 2017 IoT Security Excellence Award, presented by IoT Evolution Magazine, a TMC publication.

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The Drum Cites the Launch of zvelo’s Invalid Traffic (IVT) Dataset

Estimated Reading Time: 2 minutes Helping Eliminate Wasteful Ad Spending Marketing chiefs from the Association of National Advertisers (ANA) met with the heads of the trade group Trustworthy Action Group (TAG) to discuss how best to broach the matter of ad fraud, which is forecast to cost the industry in excess of $16bn this year alone, this week, amid wider…